A private entity established in terms of the Companies Act 71 of 2008, RIMA TrailAR World (Pty) Ltd is wholly black-owned and managed; trading hereupon as TrailAR World; a division of RIMA Holdings (Pty) Ltd.

RIMA the name derived from a Xitsonga word, “rima” meaning plough; inspired by the African spirit of active participation towards achieving own goal, ‘do it’ – the edge to toil for own fruit.